概要：． Teaching difficult points Learn about the techniques in choosing words in ads． Teaching methods 1．Fast reading method； 2．Pair work or group work． Teaching aids A computer and a projector. Teaching procedures & ways Step I Revision&Lead-in T: We can find different ads all around us everyday everywhere, but have you ever noticed the texts of the ads, that is, what the ads are about. Today let’s talk about the words used in ads, that is, the technique in choosing words in ads. Step II Reading l. Fast reading This step is to train the students to skim the whole text for main idea. T: Now please read the who
高三英语上学期Unit 5 Getting the Message第三课时教案-高三英语教案,http://www.99xxk.comThe Third Period Integrating Skills
Teaching goals
Get the students to know more about wording in ads．
Enable the students to appreciate advertisements．
Help students learn how to write ads．
Enable students to learn how to distinguish false ads when reading advertisements．
Teaching important points
Get the students to find the techniques in choosing words in ads．
Teaching difficult points
Learn about the techniques in choosing words in ads．
Teaching methods
1．Fast reading method； 2．Pair work or group work．
Teaching aids
A computer and a projector.
Teaching procedures & ways
Step I Revision&Lead-in
T: We can find different ads all around us everyday everywhere, but have you ever noticed the texts of the ads, that is, what the ads are about. Today let’s talk about the words used in ads, that is, the technique in choosing words in ads.
Step II Reading
l. Fast reading
This step is to train the students to skim the whole text for main idea.
T: Now please read the whole passage quickly and find out the answers to the following questions:
1. What makes a good slogan? 2. What should be paid attention to when selling products abroad?
After several minutes.
T: Now volunteer!
Sa: A good slogan should be "catchy" or easy to remember, and should convey a message that will make consumers form a positive image of the company and product.
Sb: The translation must be correct.
2. Careful reading
This step is to get the students to fully understand the text by detail reading.
1. How does the language used in ads differ from ordinary language?
2. How do companies choose names for their products?
3. What are the advantages and disadvantages of using a story as an advertisement?
4. What is strange about the phrases "a free gift" and "an added bonus"?
After a few minutes.
T: Now time is up. Volunteer!
Sc: I think ad-makers choose words and brand names that can create a positive image of the product they are promoting.
T: Very good. What about Question 2?
Sd: Companies choose names for their products in different ways: telling the advantages of the products, making the products easy to remember, choosing a funny or unusual name, choosing names from old stories or legends or inventing new words.
Se: I think the advantages of using a story as an advertisement are that it may be humorous and attract readers’ attention. And the disadvantage is that readers or viewers can’t remember the name of the product.
Sf: That means sometimes we pay more than its real cost. In other words, it is not a free gift at all.
T: Well done. Thank you.
3. Group work. List famous products and brand names.
Help:
1. Divide the class into four groups or more.